Advanced Content Marketing

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Advanced Content Marketing
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Advanced | Genre: eLearning | Language: English + .srt | Duration: 33 Lectures (1h 30m) | Size: 1.3 GB

Taking content marketing to the next level requires approaching your strategy with a robust framework. In this course, you can learn how to scale up your content marketing strategy with message architectures, a storytelling model, and well-developed thought leadership. Content marketing expert, and former Mailchimp VP, Colleen Jones explores all this and more. Viewers can learn how to manage a team, repackage content, and develop a supply chain. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing at its deepest level.

Topics include:
Creating messaging that resonates
Testing messaging
Architecting storylines
Experimenting with story formats
Choosing and addressing thought leadership topics
Answering questions
Growing and engaging your audience
Personalizing for content discovery and engagement
Managing a content marketing team
Reusing and repackaging content
Creating a content supply chain
Evaluating your impact
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