Behavioural Economics and Finance 2nd Edition

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Behavioural Economics and Finance 2nd Edition
by Michelle Baddeley

by Michelle Baddeley
English | 2019 | ISBN: 0415792193 | 354 Pages | PDF | 4 MB
Behavioural economics and behavioural finance are rapidly expanding fields that are continually growing in prominence. While orthodox economic models are built upon restrictive and simplifying assumptions about rational choice and efficient markets, behavioural economics offers a robust alternative using insights and evidence that rest more easily with our understanding of how real people think, choose and decide. This insightful textbook introduces the key concepts from this rich, interdisciplinary approach to real-world decision-making.

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