Branding for Designers

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Branding for Designers
Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: aac, 48000 Hz
Language: English | SRT | Size: 661 MB | Duration: 1h 38m

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.
Topics include:
The history of branding (pre- and post-1950)
The elements of branding
Conducting research
Solving problems and presenting solutions
Creating logos and identity systems
Building a visual system with color, typography, and more
Communicating branding with manuals and vision books

https://www.lynda.com/Design-Color-tutorials/Foundations-Branding-Designers/363131-2.html

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