English | 2019 | ISBN: 978-87-403-2787-8 | 91 pages | EPUB | 1.47 MB
A brand identity has three components - name, logo and slogan. Logos contribute to brand building efforts, strengthen the brand image and convey the brand's personality. A logo can be called as visual signature for the brand. A logo comprises a set of elements (color, typeface, name and design) that lend visibility to a company's products and services. A logo design can create a powerful impact on the brand drawing emotional reactions from consumers. Logos thus enable an organization to distinguish itself from other market players. Logos play a crucial role in influencing consumer experiences.
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