Causal Inference in Python: Applying Causal Inference in the Tech Industry
English | 2023 | ISBN: 1098140257 | 496 Pages | EPUB | 9.2 MB
How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference.
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