Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
English | 2018 | ISBN: 1292153105 | 632 Pages | PDF | 133.03 MB
For courses in Consumer Behavior.
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
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