Consumption-Based Forecasting and Planning:
Predicting Changing Demand Patterns in the New Digital Economy
English | 2021 | ISBN: 111980986X | 260 Pages | PDF | 3 MB
In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.
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