Crafting Problem and Solution Statements

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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 37m 16s
Skill Level: Beginner | Genre: eLearning | Language: English + Sub | Size: 711 MB

What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.

Topics include:
Expressing your company purpose as a problem and solution
Adopting a customer-first viewpoint
Deciding if your problems are too big or too small
Addressing the needs of customers
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