CreativeLive - Simple Methods for Custom Lettering ...
https://www.creativelive.com/class/methods-custom-lettering-illustrator-brandon-rike
CreativeLive - Simple Methods for Custom Lettering ...
https://www.creativelive.com/class/methods-custom-lettering-illustrator-brandon-rike
You might be surprised to learn that you don't need to know how to hand letter and draw to create rad custom typography. In fact, Brandon Rike - whose star-studded client list includes everyone from Pharrell to Madonna - creates his unique lettering almost exclusively in Illustrator. He'll show you how its done in Simple Methods for Custom Lettering.
You'll learn about:
Matching the typeface to the mood of your project
Working with color, shape, and form
Customizing letterforms based on existing fonts
Improving your workflow
CreativeLive - Simple Methods for Custom Lettering
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