Digital Brand Romance: How to Create Lasting Relationships in a Digital World
English | 2022 | ISBN: 1637422237 | 221 Pages | EPUB | 4 MB
Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand.
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