Digital Marketing: A Practical Approach 3rd Edition
by Alan Charlesworth
by Alan Charlesworth
English | 2018 | ISBN: 113803956X | 353 Pages | PDF | 5.32 MB
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.
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