Executive Engagement Strategies:
How to Have Conversations and Develop Relationships that Build B2B Business
by Bev Burgess
English | 2020 | ISBN: 1789661943 | 288 Pages | PDF EPUB | 13 MB
When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels.
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