MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 29 Lessons (58m) | Size: 215.7 MB
Learn the basics of Expentation (aka A/B or AB testing) that all Product Managers should know in less than an hour!
Like analytics, Expentation is a key skill for Product Managers (PM) today. At the end of this no-nonsense course, students will understand the role of Expentation in helping make strat decisions, how to design basic Expents and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We'll explore:
Why Product Managers (PM) must Expent
When should you run Expents?
10 important terms in Expentation
How to run an effective expent
Developing an Expentation roadmap
Building the team
How to nurture an Expentation culture
Communication
Documentation
Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)
Further reading
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