Infiniteskills Ab Testing a Data Science Perspective Training Video Tutorial-keiso

[Prohibitive]

INFINITESKILLS AB TESTING A DATA SCIENCE PERSPECTIVE TRAINING VIDEO TUTORIAL-kEISO
Size: 665.47 MB
Genre: eLearning | Language: English

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[PUBLISHER] INFINITESKILLS ██
[RUNTIME ] 1H 15M [LINK] ██
[LEVEL ] BEGINNER [TYPE] RETAIL ██
[ISO SIZE ] 357.849.088 B [CHKS] 83EDEC2F ██
[ON STORE ] 2015.10.13 [$$$$] 200000000000 DOLLAR ██
[DISKNAME ] keiso_isabtadsp ██
[HELD BY ] LISA QIAN ██
██
██
Deciding whether or not to launch a new product or feature ██
is a resource management bet for any Internet business. ██
Conducting rigorous online A/B tests flattens the risk. ██
Drawing on her experience at Airbnb, data scientist Lisa ██
Qian offers a practical ten-step guide to designing and ██
executing statistically sound A/B tests. ██
- Discover best practices for defining test goals and ██
hypotheses ██
- Learn to identify controls, treatments, key metrics, and ██
data collection needs ██
- Understand the role of appropriate logging in data ██
collection ██
- Determine how to frame your tests (size of difference ██
detection, visitor sample size, etc.) ██
- Master the importance of testing for systematic biases ██
- Run power tests to determine how much data to collect ██
- Learn how experimenting on logged out users can introduce ██
bias ██
- Understand when cannibalization is an issue and how to ██
deal with it ██
- Review accepted A/B testing tools (Google Analytics, ██
Vanity, Unbounce, among others) ██
Lisa Qian focuses on search and discovery at Airbnb. She ██
has a PhD in Applied Physics from Stanford University. ██
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