International Business: The New Realities 2nd Edition
by S. Tamer Cavusgil
by S. Tamer Cavusgil
English | 2012 | ISBN: 0136090982 | 652 Pages | PDF | 157 MB
An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.
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