Local Marketing Foundations
.MP4, AVC, 986 kbps, 1280x720 | English, AAC, 160 kbps, 2 Ch | 43m | 362 MB
Instructor: John Jantsch
94% of local buyers start their search online-even if they're just going to purchase something around the corner. That's why it's more important than ever for local businesses to have a digital presence. In this course, John Jantsch explains how to put your business on the map using the most up-to-date local marketing strategies.
Learn how to set up a business profile on Google, add your listing to popular services like Yelp and Facebook, and start creating content specifically for local customers. Plus, find out how to work with local partners, media, and advertisers, and get the most value from your marketing budget.
Topics include:
Setting up a Google My Business profile
Adding your listing to directories like Yelp and Facebook
Creating services pages and community content
Funding local marketing partners
Reaching out to local media
Advertising locally
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