Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
by Rajkumar Venkatesan
English | 2021 | ISBN: 0813945151 | 313 Pages | PDF | 7.5 MB
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital
conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven
Decisions, which updates and expands on the earlier book as we enter the 2020s. As they
illustrate, big data analytics is the engine that drives marketing, providing a forward-looking,
predictive perspective for marketing decision-making.
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