MP4 | h264, 1280x720 | Lang: English | Audio: aac, 44100 Hz | 1h 38m | 143 MB
Incorporate tools such as lead scoring, database sntation, funnel optimisation, smart content, etc.
What you'll learn
Choose the right marketing automation strategy/ solution for your business
Learn the technical ins and outs of marketing automation system in the deep dive section
Requirements
Willing to learn
Basic familiarisation with a computer, email and the Internet
Description
The Marketing Automation Specialist course is designed for those who seek to break into marketing automation career or learn new skills by understanding how to design and implement marketing campaigns through various automation platforms.
How is this course different?
There are many courses on marketing automation out there, however most of them are provided by vendors and focus on the product functionalities.
This course is teaching you how to understand and think about marketing automation, indifferent of the platform that you choose to use.
Who this course is for:
Marketers just starting off in marketing automation
Marketers who want to learn new skills
Enthusiasts who seek to break into a marketing automation career
Senior marketers wishing to further develop their knowledge
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