Marketing: Customer Segmentation
Duration: 59m 6s | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 278 MB
Genre: eLearning | Language: English
Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
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