Neuro For Comms

[LeeAndro]

Published 8/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.12 GB | Duration: 4h 13m

Neuroscience training for communicators

What you'll learn
Up your game: Transform the practice and delivery of corporate communications using neuroscience
Make a difference: Position communications departments as powerful agents of cultural change
Become a trusted advisor: Develop more meaningful and impactful partnerships with senior executives and leaders
Enhance your discernment of neuroscience versus neurofad
Requirements
No neuroscience or psychology experience needed, but you should have some experience with corporate communication
Description
Neuro for Comms is a new online program to help take your corporate communications to the next level!​

Drawing from a synthesis of cutting-edge neuroscience research, organizational psychology, as well as years of practical experience, Neuro for Comms on-demand sars enable corporate communicators and their teams to:Up your game: Transform the practice and delivery of corporate communications using neuroscienceMake a difference: Position communications departments as powerful agents of cultural changeBecome a trusted advisor: Develop more meaningful and impactful partnerships with senior executives and leadersAll Neuro for Comms sars are eligible for professional development (PD) credits in the Communication Management Professional and Strat Communication Management Professional certification and certification renewal programs of the Global Communication Certification Council (GCCC). Certificants may show proof of their attendance to the GCCC for course credit.Neuro for Comms is designed for in-house communications teams, in the private, not-for-profit, and governmental sectors. The program is also suitable for HR teams who have a communication r, as well as organizational leaders seeking a deeper understanding of neuroscience for communication.The program is intellectually rigorous, but it has been designed to emphasize practice and to translate complex neuroscience into layman's terms. No neuroscience experience is required to participate.All courses are taught by Dr. Laura McHale (PsyD, CPsychol, ABC), a leadership psychologist and author of the new book Neuroscience for Organizational Communication: A Guide for Communicators and Leaders (Palgrave Macmillan, 2022). Dr. McHale is an experienced public speaker and has taught master's degree courses at the Hong Kong University of Science and Technology and Chinese University of Hong Kong, and she has taught workshops and sars on neuroscience and communication for the British Psychological Society, the Hong Kong Psychological Society (Division of I/O Psychology), and twice a speaker the International Association of Business Communicators (IABC) World Conference. Her clients include numerous fortune 500 organizations. Some of her favorite work is teaching neuroscience to corporate communications teams.

Overview

Section 1: Neuro for Comms

Lecture 1 Introduction to neuroscience for corporate communications

Lecture 2 The neuroscience of word choice

Lecture 3 The neuroscience of leadership communication

Lecture 4 The neurocommunicator's toolkit

Lecture 5 Tips from neuroscience for reducing Zoom fatigue

Neuro for Comms is designed for corporate communication practitioners, in the private, not-for-profit, and governmental sectors.,The program is also suitable for HR teams who have a communication r, as well as organizational leaders seeking a deeper understanding of neuroscience for communication.

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