Do Product Research TUTOR
General:Training
Genre:Training
Size: 406.15 MB
Description
Do Product Research (c) Open Classrooms
2018-09-24: I N F O: Successful products come from a compelling product vision that is
turned into reality. Effective product managers conduct product
research by:
Analyzing the competition
Interviewing customers
Designing plausible business models
Product research is a fundamental part of product strategy. You will
learn how to identify and find potential customers, how to interview
them, and how to tell if they are lying. You will learn the psychology
behind talking to customers and you will conduct customer interviews in
a way that strips out potential bias. This will yield results you can
trust!
You will also learn some basic marketing theory, including:
Defining the scope of your industry and competition
The jobs-to-be-done framework
Other competitive analysis tools such as SWOT analysis, Feature
Audits and PEST analysis
At the end of this course, you'll be able to propose a product that
helps the business meet its objectives through delivering benefits that
customers really care about in a way that is more efficient than
competitors: M E T A: Type: BOOKWARE
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