Results Oriented Content Marketing

[LeeAndro]

Last updated 1/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.36 GB | Duration: 2h 24m

An Introduction to Content Marketing

What you'll learn
Define and differentiate what content marketing is and what it is not.​

Acquire the skills and knowledge needed to move one step closer to certification via OMCP.
Acquire the skills and knowledge needed to move one step closer to certification via AMA.
Ability to present a content marketing strategy, including a plan for execution for a business.
Requirements
This course is a bner/introductory level course. No special skills or experience is required.
Description
Content is everywhere. The internet is built on content. Social media platforms are filled with people creating content. But why Because content gets your attention. And in the marketing business, especially the digital marketing business, attention is everything. In this course we will dive into the concept of Content Marketing and learn why it is such a valuable tool for any digital marketer or marketing department. Most people think of content marketing as a distinct type of marketing - but the reality is that it is the underpinnings of all digital marketing. If we're being honest, content is the underpinning of ALL marketing. This course covers what content marketing is and what it is not.By the end of this course you'll be able to present a content marketing strategy, including a plan for execution for a business.Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA.Included in this course will be quizzes, case studies and practice exams.Quizzes are meant to help you evaluate how you're retaining the information taught during class and delivered in class. Each case study is meant to help you develop the skills taught during class. All the coursework builds from assignment to assignment, creating a seamless transition from week to week.

Overview

Section 1: Introduction to Content Marketing

Lecture 1 What is Content Marketing

Lecture 2 Content and SEO

Lecture 3 What makes content relevant

Lecture 4 What is Domain Authority

Section 2: Content creation fundamentals

Lecture 5 Content Marketing and social media

Lecture 6 Content Marketing and relationship building

Lecture 7 Elements of a great story

Lecture 8 Taking advantage of micro moments

Section 3: Effectiveness of Content Marketing

Lecture 9 Return on Marketing Investment

Lecture 10 Pillar Content Overview

Section 4: Planning and Executing a Content Marketing Strategy

Lecture 11 Pillar Content and Telling Your Story

Lecture 12 Content Planning, part 1

Lecture 13 Content Planning, part 2

Lecture 14 What is Channel Attribution

Lecture 15 Mapping Content to AIDA

This course is ideal for marketers looking to gain certifications from OMCP or AMA. It is also ideal for small business owners or marketing teams who are looking for a more in depth understanding of digital marketing concepts such as content marketing.

HomePage:

Https://anonymz.com/https://www.udemy.com/course/results-oriented-content-marketing/

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