Service Innovation Novel Ways of Creating Value in Actor Systems

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Service Innovation: Novel Ways of Creating Value in Actor Systems by Marja Toivonen
English | 26 Jun. 2016 | ISBN: 4431549218 | 300 Pages | PDF | 4.31 MB

This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the field of service research. The book emphasizes that the most urgent issues of today's economies - the development of welfare and sustainability - cannot be solved with innovations in individual service offerings only, and that innovations of service systems are increasingly needed.

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