Start at the End by Matt Wallaert
Type : epub |
Size : 798.64 KB |
English |
Descirption: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.
Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.
Wallaert is a behavioral psychologist who has led product design at...
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