Understanding Consumer Behaviour

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592.58 MB | 8min 5s | mp4 | 1280X720 | 16:9
Genre:eLearning |Language:English

Files Included :
1 -Course introduction.mp4 (22.59 MB)
1 -Section 1 introduction -Understanding consumer behaviour.mp4 (12.04 MB)
2 -Lesson 1 1 - What is consumer behaviour.mp4 (41.32 MB)
3 -Lesson 1 2 - The decision-making process.mp4 (46.01 MB)
4 -Lesson 1 3 - Psychological factors affecting consumer behaviour.mp4 (58.76 MB)
5 -Section 1 conclusion.mp4 (8.82 MB)
1 -Section 2 introduction - Social and cultural influences on consumer behaviour.mp4 (14.82 MB)
2 -Lesson 2 1 - The impact of culture.mp4 (48.06 MB)
3 -Lesson 2 2 - Social class and consumer behaviour.mp4 (48.72 MB)
4 -Lesson 2 3 - The influence of reference groups and opinion leaders.mp4 (47.8 MB)
5 -Section 2 conclusion.mp4 (11.56 MB)
1 -Secton 3 introduction - Personal and situational factors.mp4 (21.9 MB)
2 -Lesson 3 1 - Personal influences on consumer behaviour.mp4 (65.57 MB)
3 -Lesson 3 2 - Situational influences.mp4 (54.46 MB)
4 -Lesson 3 3 - Consumer attitudes and behavioural change.mp4 (61.71 MB)
5 -Section 3 conclusion.mp4 (11.08 MB)
1 -Course conclusion.mp4 (16 MB)]
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