User Experience Design: Create Highly Converting Websites

[LeeAndro]

Last updated 8/2019MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.56 GB | Duration: 5h 31m

Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!​

What you'll learn
Create websites that convert surfers into leads and customers
Master personas to satisfy exact needs
Craft Websites that people want to use again and again
Analyse how your customers behave online
Define and improve benchmarks
Test navigation patterns
Requirements
No background needed in UX design
Description
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTSWhat all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common They work constantly on improve their User Experience, which means intuitive design and easy to use.The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it. After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.

Overview

Section 1: User Experience Design Overview

Lecture 1 Intro & History

Lecture 2 What WebUX Means for Users

Lecture 3 First Steps on Getting the Site Your Customers Want

Lecture 4 Start Testing Your Current Website

Lecture 5 Learn How to Build a Better Site 1

Lecture 6 Learn How to Build a Better Site 2

Lecture 7 Learn How to Build a Better Site 3

Lecture 8 Learn How to Build a Better Site 4

Lecture 9 Examples: Who applies it

Lecture 10 Summary and Resources

Lecture 11 Use Neuroscience to guide people through your Website

Section 2: Intro & Definitions

Lecture 12 Introduction to Usability and UX

Lecture 13 Definition and benchmarks-User

Lecture 14 Definition and benchmarks-Goals

Lecture 15 Definition and benchmarks-Context of use

Section 3: How Customers Behave Online

Lecture 16 How customers behave online 1

Lecture 17 How customers behave online 2

Lecture 18 How customers behave online 3

Lecture 19 Philosophy

Lecture 20 Customer research-Focus groups and interviews

Section 4: Personas & Card Sorting

Lecture 21 Card sorting

Lecture 22 Personas

Lecture 23 Principles - Expectations and consistency

Lecture 24 Feedback

Section 5: Structure & Navigation

Lecture 25 Provide structure 1

Lecture 26 Provide structure 2

Lecture 27 Provide structure and Avoid clutter

Lecture 28 Calls to action

Lecture 29 Guiding customers-Homepage

Lecture 30 On site search

Lecture 31 Navigation 1

Lecture 32 Navigation 2

Section 6: Evaluation - Testing & Analytics

Lecture 33 Forms

Lecture 34 Site research-Heuristic evaluation

Lecture 35 Usability testing

Lecture 36 Eyetracking and Paper prototyping

Lecture 37 Metrics and analytics

Lecture 38 Summary Usability and UX

Website Designers,Marketing Managers,Project Managers,UX designers,Web developers

HomePage:

Https://anonymz.com/https://www.udemy.com/course/winning-user-experience-design/

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