Airport Marketing, 2nd Edition

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Airport Marketing, 2nd Edition
English | 2003 | ISBN: 0367483734 | 441 pages | pdf | 40.98 MB

Drawing from his own remarkable experience as a veteran classroom teacher (still in the classroom), Ron Berger gives us a vision of educational reform that transcends standards, curriculum, and instructional strategies. He argues for a paradigm shift - a schoolwide embrace of an "ethic of excellence." A master carpenter as well as a gifted teacher, Berger is guided by a craftsman's passion for quality, describing what's possible when teachers, students, and parents commit to nothing less than the best. But Berger's not just idealistic, he's realistic - he tells exactly how this can be done, from the blackboard to the blacktop to the school boardroom.

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