MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 12 lectures (44 mins) | Size: 237 MB
This short course is designed to empower the participant in the digital marketing landscape.
What you'll learn
Advertising Metrics
Return on Advertising
Marketing Analytics
Media Performance
Digital Strategy
Media Strategy
Digital Advertising
Digital Marketing
Advertising Analytics
Technology Strategy
Requirements
Basic business notions
Basic Internet notions
Description
It provides first a conceptual definition of digital marketing and its relevant for today's business environments. The course then explains the stratal framework and the different types of media as well as a description of media metrics. It also shows examples to compute return on investment for a Bank using Search Ads and Display Ads. Finally, the course provides a quiz to round-up the whole content of Section 1 of the course.
Section 2 of the course provides a glimpse into the concept of Technology Strategy aiming to connect it with Digital Marketing as an Innovation driven by the evolution of the way businesses use the Internet as a market and a medium for advertising.
Who this course is for:
Bner business analysts
Bner digital marketer
Bner digital advertisers
Bner digital business strategist
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