Assemblage The Art and Science of Brand

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Assemblage
by Emmanuel Probst
English | 2023 | ISBN: 1646871251 | 240 pages | True EPUB | 6.5 MB

Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.
Assemblageguides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblagewill show you
Why perception is the truth and how to shape people's perceptionsWhy we relate to antiheroes, villains, and saviorsHow brands can reassure consumers about their past, present, and futureHow to leverage data and insights to deliver a personalized, human-centric consumer experienceHow brands can make a positive impact on people, society, and the economy
Assemblageis supported by in-depth research in...

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