Boost Digital Marketing Effectiveness Via Behavioral Science

[LeeAndro]

Published 6/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.02 GB | Duration: 1h 3m

Accelerate your online business growth and improve your customer experience

What you'll learn
Understand the basics of online buying behavior and how to motivate your target audience to act
How to increase conversions and sales with behavioral techniques and capitalize on cognitive biases
Intelligently employ behavioral science principles like Scarcity, Commitment or Loss Aversion, so that your assets and messages become more compelling
Use proven tools such as Social proof, Goldilock effect, Anchoring or Paradox of Choice to help you eliminate friction from the buying process
Close the gap between trigger and purchase faster, so that your existing and potential customers spend less exposed to competitor brands and messaging
Understand the fundamental principles of commercial communication
Requirements
No technical requirements, only a moderate level of curiosity and strat thinking needed
Description
How do you get people to vaccinate, quit smoking or buy a product online​

By providing information on the benefits they will obtain if they act Unfortunately, giving people more information on what will gain from acting in many cases simply does not work.In this course you will find out why it is often much more effective to make the desired behavior easy or simply to change the context in which people take decisions.Upon completing this course you will feel confident about mastering the principles of selling online, no matter if you manage a huge venue like or a small Facebook marketplace.The topics I will cover in this course are:- An introduction to Behavioral Economics and why Daniel Kahneman believes "People think much less then they think they think"- How does Behavioral Economics relate to digital marketing and online sales- The power of Commitment devices as "Foot-in-the-door" technique to generate leads- How to use the Scarcity principle to create a sense of urgency and close the gap between trigger and purchase- How Social Proof can help you boost conversions- Power of easy concepts simplifying the purchase journey of your customers- How to use Loss Aversion to increase conversion rates and brand engagement......and many more powerful psychological principles to improve your online marketing effectiveness, packed with useful tips and implementation guidelines.Once you complete the course you will understand why some renowned university professors, such as David Savage, argue the use of behavioral economics should be legislated due to its effectiveness.Learn at your own pace Gain new competenceRegister today!

Overview

Section 1: Introduction to to Behavioral Economics

Lecture 1 Introduction

Section 2: Behavioral Economics and Online Shopping Behavior

Lecture 2 Lecture 2 - Behavioral Economics and Online Shopping Behavior

Lecture 3 Lecture 3 - Social proof

Lecture 4 Lecture 4 - Scarcity

Lecture 5 Lecture 5 - Commitment devices

Lecture 6 Lecture 6 - Power of easy

Lecture 7 Lecture 7 - Defaults

Lecture 8 Lecture 8 - Goldilocks effect

Lecture 9 Lecture 9 - Choice architecture

Lecture 10 Lecture 10 - Loss Aversion

Lecture 11 Lecture 11 - A model to nudge behavior

This course is suitable for entrepreneurs, freelancers, product managers, digital marketing specialists, campaign managers, digital copywriters, content creators, UX specialists, digital strategists and anyone who want to get ahead of the competition and learn the psychology behind why people buy.

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