Brand Management Creating What Sets You Apart

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Genre: eLearning | MP4 | Video:AVC 1280 x 720| Audio: AAC 48.0 KHz
Language: English | Size: 1.38GB | Duration: 1h 13m

What does your brand stand for? Join Chris Bolman (Director of Marketing, Percolate) to learn how to define and develop the 6 core brand pillars that will set your brand apart. From mission to culture, this 1-hour class is a must for entrepreneurs, startups, and everyone eager to grow a brand with conviction.

Bite-sized video lessons explore how we define "brand" today, actionable and useful insights for developing each brand pillar (vision, mission, values, positioning, voice and tone, look and feel), and strategies for operationalizing a brand externally and interally at a company. Everything ties back to making a brand the foundation of your company culture and brand decisions.
Every touchpoint - from your presence on social, to an experience on mobile, down to how your customer support team signs their emails - is an interaction that should be defined by your brand strategy. This class explores how to design and implement a brand strategy effectively.
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