Duration: 55m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 346 MB
Genre: eLearning | Language: English
When I was a juni designer I assumed that my logo and branding wk presentations should be filled with 90% pretty pictures. Can you relate?
What I've ultimately learned through trial and err over the last 18+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those decisions and selling in your thinking.
The 'beef' of the presentation needs to be about telling a compelling sty, that's tied to specific agreed-upon objectives. And the deliverable (whether that's a simple logo, a full brand identity, any type of design) should be the cherry on top.
While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding wk, and I will show you why using a structure like this is imptant.
In this class aimed at Brand Designers and Brand Strategists you will learn:
How to create a client presentation that sells your thinking and ultimately your wk.
How to structure the key sections intelligently
Review some example presentations f me context
The skills you will learn in this class are transferable - meaning that you will be able to apply this type of thinking f any presentation in the future, enabling you to present confidently and successfully.
Who is the class f:
Brand and Logo Designers
Brand Strategists
Marketing Professionals
Freelancers
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