Duration: 36m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 228 MB
Genre: eLearning | Language: English
In this class I'm thrilled to share my very own naming process you can use to name your brand, product service.
Having developed this approach after years of wking at digital and branding agencies, I have used it to name dozens of apps, digital products as well as startup businesses, products and me.
Naming a business a product is a crucial branding activity.
Don't just rely on your gut feeling when naming go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does.
I will show you how and why a name that has a concept, an idea a sty embedded within it makes f a much stronger brand.
To name something effectively it takes the understanding of the brand positioning, competition, customers and much me.
A name can either become a great asset it can be a disaster, so you need a carefully structured and systemised process to follow.
Who is the class f:
Entrepreneurs & Business Owners
Copywriters & Brand Designers
Content Writers & Marketers
Brand Strategists
Anyone looking to crate a name f a business, product service
What you will learn:
Preparing f the naming process
Learning naming techniques can be used to stimulate your ideas
Using my simple but powerful step-by-step process to generate name ideas
Using brand personality to infm your name ideas
ganising, filtering and rating name ideas to ensure they are relevant and timeless
Validating name idea options and getting ready f name registration
Tips f teams to brainstm and generate ideas
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