Duration: 33m | Video: .MP4 1280x720, 25 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 238 MB
Genre: eLearning | Language: English
I feel that branding has been brand-focused f too long, without much consideration f the customer. It has been a one to many approach f ages and relied on a 'build it and they will come' mentality.
Branding is evolving
But today, customers are starting to get the upper hand, with the ability to change service providers and products after a quick Google search, if something is not to their liking.
What can we do as brand builders?
So as a brand builder and owner, you need a way to make customers initially pay attention to your brand and business, but even me imptantly, you need a way to make them stay.
I have a decade of experience in the wld of UX design where everything is focused around the User's Needs, and so I've found it very natural to combine it with my passion f Branding.
What is this class about?
In this class, I'm going to show you my method of injecting a customer-centric approach into the way a brand does business, from a branding perspective.
This change of mindset is what's going to make your brand stand out from those companies that don't consider human needs in their business.
I invite you to enrol now and I will see you in the next video.
What you will learn in the class:
Learn about the Human Needs Pyramid, and how it can be considered in branding a business
Take a look at some Customer-Centric brand examples
Take a deep dive into using a Customer Persona Wksheet to learn about your customers' challenges, feelings, and thoughts
Learn how to distill your findings and identify Human Needs that you can help to solve f your customers
Who is the class f:
Business Owners with a new existing company
Brand Designers looking to get into strategy
Brand Strategists wanting to add to their process
Marketing Professionals
Freelancers
Solopreneurs
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