Building a TypePad Blog People Want to Read

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Building a TypePad Blog People Want to Read by Scott McNulty
English | July 31, 2010 | ISBN: 0321624513 | 272 pages | PDF | 17 Mb

Today, it seems everyone-from multinational corporations to your kid's second-grade teacher-has a blog. They all have one, in part, because they have information they want to share with others-from customers and clients to neighbors and parents. But to actually build a good blog-to create a blog people want to read-takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you'll learn how to:
Set up your account and work with blog-specific settings.Customize your blog to fit your personal or business needs.Manage your site with TypePad's Dashboard.Monitor and make sense of traffic.Work with pages and-of course-publish your posts.Deal with comments, manage trackbacks, and handle comment spam.Find a stock theme-or customize one yourself.Work with images and photos.

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