Business Expectations (9780471208341)

[Lori.Yagami]

Business Expectations: Are You Using Technology to its Fullest?
English | | | | epub | 2.12 MB

PRAISE FOR BUSINESS EXPECTATIONS
ARE YOU USING TECHNOLOGY TO ITS FULLEST?
"In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology."
-Mary Tripsas, Professor, Harvard Business School
"From the standpoint of an investor in biomedical technology, Business Expectations: Are You Using Technology to Its Fullest? provides a helpful schema for understanding the process of technology development and adoption. The book's insights into the life cycle of a new technology are perceptive and draw upon a wide variety of interesting examples from different industrial settings."
-Michael Lytton, General Partner, Oxford Bioscience Partners
Find out if you're using your technology to its fullest with:

• A road map that guides you along the technological and developmental path from concept to product
  
• Tools you can use to position your product or service in order to better satisfy customer needs
  
• The knowledge necessary to separate realistic and unrealistic expectations for your technology so you can push it to the limit of its capabilities
  
• A plan for marketing your product or service within the framework of your current e-business technology
  
• Expert guidance on what it takes to create, innovate, and dominate in the New Economy
  
  

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