Charm Offensive - How To Win A MegaClient
Genre: eLearning | Language: English | Business and Marketing | MP4 | 250 MB ++
This training covers:
Getting a call - We will show you how we transitioned from positive response to an initial call.
Getting a Meeting - Learn what we offered Symantec so they agreed to an in-person meeting and what we prepared for and what we presented at this first meeting.
Positioning - You'll get full explanations of the 7 Sales Hooks that we used repeatedly - including to win this megacorp.
The Pitches - What we presented in our meetings with Symantec. This involved a lot of pitching not only our way of doing things, but specific ideas that fit within the brief provided.
Brainstorming Ideas - How we developed ideas to present to Symantec.
The Clever Shortcut that saved us time and the client money - learn the simple tactic we used to ensure our creative would be successful; make a win-win-win scenario for our agency, the client, and journalists; and inoculate Symantec from wasting money.
Closing - What we did in the final pitch and how we followed up to bring close the deal.
The Psychological Principles - a rundown of the underlying persuasion techniques we used throughout the process
https://www.charm-offensive.co.uk/product/how-to-win-a-megaclient/
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