Vijay K. Jolly, "Commercializing New Technologies: Getting from Mind to Market"
English | ISBN: 0875847609 | October 1, 1997 | EPUB | 410 pages | 3.44 MB
Offers a way to take the guesswork out of technology commercialization and improve the returns companies make on their research investments. Contains dozens of examples from leading companies. DLC: Inventions - Marketing.
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