Commonsense Direct Marketing By Drayton Bird
2000 | 399 Pages | ISBN: 0749431210 | PDF | 3 MB
(Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers. Softcover. Previous edition: c1993.
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