Competitive Strategies: Managing the Present, Imagining the Future by Enrico Valdani
English | PDF,EPUB | 2013 | 289 Pages | ISBN : 1349337277 | 14.83 MB
English | PDF,EPUB | 2013 | 289 Pages | ISBN : 1349337277 | 14.83 MB
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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