Consumer Nationalism and Barr's Irn-Bru in Scotland Iron Nation
epub | 26.35 MB | English | Isbn:B08KHNKWD1 | Author: David Leishman | PAge: 301 | Year: 2020
Description:
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Category:N/A
Hosters: Rapidgator | Nitroflare
Feel free to post your Consumer Nationalism and Barr's Irn-Bru in Scotland Iron Nation Free Download, torrent, subtitles, free download, quality, NFO, Dangerous Consumer Nationalism and Barr's Irn-Bru in Scotland Iron Nation Torrent Download, free premium downloads movie, game, mp3 download, crack, serial, keygen.