CRM Systems in Industrial Companies: Intra and Inter Organizational Effects

[Prohibitive]

English | 2014 | pages: 262 | ISBN: 1137335653, 1349463175 | PDF | 2,0 mb

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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