Develop a Successful Beauty Brand by Discovering Your Niche

[Prohibitive]

Created by Lauren Casgren | Last updated 11/2019
Duration: 1 h | Video: h264, 1280x720 | Audio: AAC, 44 KHz, 2 Ch | 1.1 GB
Genre: eLearning | Language: English + Sub | 10 lectures

What you'll learn

Differentiate your brand in a crowded marketplace

Create customer personas to guide your marketing efforts

Learn how to research and analyze your competitors

Write a compelling brand story

Get a helpful guide to naming your business

Learn about trademarking your name

Gain insights on writing a meaningful brand story

Focus your marketing for the best return on investment

Requirements

No experience required

Description

In this course, we will cover analyzing your competitors and defining what makes your brand unique. You will create customer personas and mood boards that will help focus your marketing efforts. I will guide you through the process of naming your business, trademarking your name, and crafting a brand story that resonates with your niche.
I've included worksheets and resources to help you through the process. By the end of this course, you will have a strong and well thought-out foundation from which to build your brand and you will be well on your way to creating a thriving business.
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Who this course is for:

This course is for entrepreneurs who have a business idea or have already started a business
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