Domestika - Typography Customization for Logo Design by Monotypo Studio

[LeeAndro]

Video: h264, 1920x1080, 1838 kb/s, 25.00 fps | Audio: aac, 44100 Hz, stereo, 128 kb/sGenre: eLearning | Duration: 17 lessons (2h 14m) | Language: Spanish (NO SUBTITLE) | File size: 1.1 GB

Learn the process to modify typographies and give shape to a unique brand identity
There are far more complexities to building an original brand identity than what the general public sees when they look at a logo.

Conveying the personality of a brand involves synthesizing many elements into one unique concept and creating a graphic that's capable of communicating that identity in a single glance. Daniel Barba Lopez has over 8 years of experience in creating brand identities and delivering integral solutions for brands such as VANS and Sony Music, among others.
In this course, Daniel shows you how to create a unique logo by modifying an existing typeface. He teaches every step along the way: from creating the initial sketch to how to digitize and convert them into vectors, to adding the final touches.




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