Video: .MP4, 1280x720 30 fps | Audio: AAC, 44.1 kHz, 2ch | Duration: 01:01:12
Genre: eLearning | Language: English | Size: 285 MB
Companies allocates resources to different product that the develop, produce and deliver to the market.
What you'll learn
How to draw and analyze a BCG Matrix for our company
Analyzing business portfolio based on BCG Model
Strategically defining the suitable combination of firm's missions and activities
Requirements
No prerequisite
Description
But how much this allocation of resources to different products are efficient. In many cases, products which consume considerable proportion of firm's limited resources, are not generating proportionate revenues. This will create bleak and unpromising present and future for the company.
One of the most reputable and widely-used tools for managing the combination of a firm's activities is BCG Matrix which is developed by Boston Consulting Group. BCG Matrix is useful for analyzing and managing corporate portfolios. It gives C-Level managers deep insights of the current and future situation of the company in general as well as proper strategies to be developed for each product individually. Benefiting from BCG Matrix, managers and decision-makers strategically find how to allocate organization's resources to each product more efficiently.
This course, in addition to providing general introduction of BCG Matrix and its benefits and outputs, is designed based on practical examples and gives you the real skill to draw and analyze a BCG Matrix for your own organization.
Who this course is for:
Top Level Managers: Board Directors, CEOs, Marketing Managers, Business Development Manangers, Planning Managers, ...
Business Consultants
Business Strategists
MBA and Entrepreneurship Students
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