Essentials of Marketing: A Marketing Strategy Planning Approach by E. Jerome McCarthy
English | 2015 | ISBN: 0077861043 | 768 pages | PDF | 38 Mb
NOTE: This Book does not includes Access Card or Access Code. This is a Standalone Book
Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
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