Green Business - Bibi Van Der Zee

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pdf | 10.2 MB | English| Isbn:1405331550 | Author: Bibi Van Der Zee | Year: 2008

Description:

This concise yet comprehensive ebook gives clear guidance on how to do business ethically and sustainably, while still turning a tidy profit. It teaches the practical skills needed to do good and do well at the same time, and explains the business argument for adopting environmentally sustainable and socially responsible principles.

With step-by-step instructions, tips, checklists, and "Ask yourself" features, the guidebook breaks down the often-intimidating process of changing your business culture and establishing long-term environmental business goals. By the end, you'll not only have clear picture of why a business could benefit from going green, but simple, effective guidelines for getting it done on all levels. You'll also be able to effectively communicate your knowledge to staff and customers, with the help of tables, illustrations, "in focus" panels, and real-life case studies.

The text is written by Bibi Van Der Zee, environment correspondent for the Guardian and author of The Protestor's Handbook.

DK's bestselling Essential Managers books are ideal for managers at every level. These concise references demonstrate the techniques and skills that are useful in any work environment, making them the most accessible single-subject business guides on the market.

Category:Business, Business - General & Miscellaneous, Marketing & Sales, Corporate Behavior & Responsibility, Corporations & Companies, Marketing, Business Ethics, Corporations & Enterprises - General & Miscellaneous, Marketing Products, Social Entrepreneurship & Social Responsibility of Business, Social responsibility of business


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