How To Build Effective Personas

[LeeAndro]

Published 8/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 459.30 MB | Duration: 0h 33m

A mini course to transform your marketing

What you'll learn
Identify which personas will help your organisation reach its goals
Learn how to facilitate persona workshops with your team and customers
Craft effective personas that you'll use everyday through quantitative and qualitative research
Understand how to get the most out of your personas once they are developed
Requirements
This course is perfect for marketers, or aspiring marketers looking to level up their knowledge and learn practical skills.​

Description
Today's consumers have an endless choice of which organisations to engage with so as marketers we have to take a much more refined approach to identifying our target audiences.Traditionally in marketing, audience sntation is used to build a set of key demographic facts, which are then used to outline an organisation's core audience. These snts help to forecast market interest for a product or service and can be useful when building your offering. Buyer personas however, give a wider understanding of the emotional and behavioural triggers behind individual customers within that market. Moving beyond sntation, they allow you to get under the skin of your audience to get a full understanding of their priorities and behaviours to market to them on a personal level. When created properly and kept at front of mind throughout all marketing activity, your buyer personas will become one of the greatest tools in your marketing arsenal.Well defined personas can tell you exactly where your audience are active, how to capture their attention and convert prospects into loyal customers that keep on coming back for more. This on demand, practical course has everything you need, including all the tools and templates, to build personas that will transform your marketing efforts and make you a marketing hero.What you'll get:In the initial 30 minute training session, we'll share a simple 3 step process for crafting effective personas that drive growth, deliver impact and get results for your organisation. Then, over the next 7 days, we're going to send you every tool and template you need to make your personas as effective as possible.The course includes:All the tools you need to craft your own personasB2B and B2C persona templatesA cheat sheet so you can get buy in from your internal teamA guide to using market research to develop your personasA complete persona workshop toolkitA guide to validating your personas through consumer researchExample buyer personas to guide you when creating your ownA checklist on how to get the most out of your personas once they're fully developedAll for £45+VAT

Overview

Section 1: Introduction

Lecture 1 Meet Lisa, your course leader

Lecture 2 Introduction to the course

Section 2: Inbound marketing and why it matters

Lecture 3 Overview of inbound marketing

Section 3: Building your personas

Lecture 4 How to choose your core personas

Lecture 5 How to create your personas

Section 4: Using personas to inform your marketing

Lecture 6 How to use your personas in your marketing

Section 5: Section 5: Wrap up

Lecture 7 Course wrap up

Marketers of all levels, graduates and people looking to get into the marketing industry.

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