How to Conduct Surveys that Convert and Succeed

[yanfan001]

Duration: 45m | Video: .MP4 1280x720, 25fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 584 MB
Genre: eLearning | Language: English

Surveys are one of the most popular tools when it comes to collecting quantitative data. It's favoured by many because it can be set up really quickly and it's fairly easy to read the data that comes out of it. Still, there are many factors that need to be considered in order to not mess up your conversion rate, keep your participants entertained, and get the most out of your survey responses.

Picking the right tool can also be a challenge! For me, there is no absolute "right" or "wrong", but the selection of the software highly depends on the specific use case. I will talk about two of my favourite survey design tools: SurveyMonkey and Typeform, to make this decision a bit easier for you.

In this class of the UX Design 101, you will learn which questions to ask yourself first and how to go through the entire survey creation process and get answers to the following questions:

What do you want to know?
Who are you talking to?
How to prepare the survey?
How to set up and design the survey?
How to send out the survey?
How to evaluate the survey?
I have spent many hours in the preparation and production of this course, and I really hope that you enjoy it and are able to make the most of it for your career and professional life!

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