International Marketing Strategy (5th Edition)
by Prof Frank Bradley
English | 2005 | ISBN: 0273686887 | 438 Pages | PDF | 6 MB
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.
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